McDonald's, 2025

CELEBRATING 30 years of Mcdonald’s in romania

the brief

McDonald's wanted to celebrate its 30th anniversary by highlighting the memorable moments that have made the brand a cherished part of the nation's everyday life.

I’m lovin’ it moments


I created a series of five illustrations to capture these special 'I’m lovin’ it' moments — from a cozy board game night with your best friends, to a romantic date with your partner or a spontaneous late-night dinner in a parking lot.


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credits

Client: McDonald’s Romania

Agency: DDB Bucharest

Project manager: Alexandra Pop

Next

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