Wet Hard Seltzer, 2023
Illustrations for the laid back
the brief
Wet Hard Seltzer is a brand of fruity alcoholic sparkling water with a very young and relaxed tone of voice.
My role was to propose a simple black&white illustration style through a series of young characters to be used on their billboard communication. The key word for the characters was chill.
credits
Client: Wet Hard Seltzer
Agency: Headvertising
Creative Director: Serban Alexandrescu