Illustration for advertising
mcdonald’s 30 years // USING illustration to celebrate
the brief
Marking three decades in Romania, McDonald's celebrated its 30th anniversary by highlighting the memorable moments that have made the brand a cherished part of the nation's everyday life
I’m lovin’ it moments
I created a series of five illustrations to capture these special 'I’m lovin’ it' moments—from a cozy board game night with your best friends, to a romantic date with your partner, or a spontaneous late-night dinner in a parking lot.
Sketching my way through the project
CREDITS
Client: McDonald’s
Agency: DDB Bucharest
Project manager: Alexandra Pop